Shwings. Makes old shoes new. Makes new shoes fly.
Shwings and Things, Inc. was founded in 2012 in Hollywood, CA by a father and son team whose mission is to share the fun in life with cool, affordable accessories. The brand’s first product was a wing accessory, inspired by the ancient Greek god Hermes whose winged sandals made him famous for his swiftness and daring. Within the company’s first six months, these shoe wings — available in twelve unique colors — took flight worldwide and could be found at some of the most exclusive retailers, such as Nordstrom, Kitson, Fred Segal and Sportie LA in the US and Colette, Galeries Lafayette and Le Bon Marché in Paris.
The brand has since expanded to worldwide distribution and has grown from just twelve wings to over 150 styles in an array of fun shapes and colors. Shwings have been spotted on a number of trendsetting celebrity kids, including Gwen Stefani’s boys Zuma and Kingston, David and Victoria Beckman’s sons Romeo and Cruz, Heidi Klum’s daughter Lou, Kendall and Kylie Jenner and many others. Shwings has received press in a wide range of publications — from Elle, Cosmopolitan and InStyle to Seventeen, US Weekly and Parents. Shwings accessories can now be found in a variety of retailers, from luxury boutiques and concept stores to your local toy shop or convenience store. Shwings has gained worldwide popularity as a fun, affordable brand for people of all ages.
In 2014 the team acquired a license for My Little Pony and also launched two new product lines, Linx — a rubber band shoe accessory that turns lace up shoes into slip-ons — and Stickcons — a fast and easy way to bling your shoes. As the company continues to expand, bringing novel ideas to production and worldwide markets, Shwings and Things remains true to its original mission: inspiring people to have fun and express their individuality with fashionable, affordable accessories.
Shwings bring smiles to people’s faces and fill them with a warm fuzzy feeling — life is FUN!